Welcome.
NIce to meet you

I'm Arsenii.

Fractional Executive,
Crisis Manager &
System Architect.

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THE MINDSET

I decode user psychology and business logic.
I reverse-engineer Web3 and SaaS platforms to find exactly where your funnel is leaking.

As a Fractional Strategist, I combine deep UX architecture, unit economics, and behavioral psychology. I have an "x-ray vision" for product bottlenecks and team inefficiencies. My goal is simple: strip away the chaos and align your digital product with actual business revenue.
Since 2022, my focus has shifted to private troubleshooting and remote operations. From restructuring SaaS onboarding to managing physical assets, the methodology is the same: enforce strict frameworks, eliminate waste, and drive ROI.
METHODOLOGY

I don't just advise. I rebuild and execute.

Founders don't need endless brainstorming — they need rigid systems that convert. Whether it's a surgical UX teardown or a comprehensive restructuring sprint, I integrate into your project to turn chaotic interfaces into predictable revenue.
EXPLORE THE EXPERTISE
Stop leaking liquidity

Your code is brilliant. Your UX is costing you money.

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FIX MY FUNNEL
About Me

Hello, I'm a super-fun web designer living in Brooklyn, New York.

Sarah Pratt

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Hello
NIce to meet you

I'm Arsenii, lead product designer

and digital nomad.

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Arsenii Malanov