EXECUTIVE SUMMARY
Enterprise crypto payment gateway. Streamlining blockchain settlements for global B2B merchants.
> The Challenge
Most crypto payment processors overwhelm merchants with blockchain complexity, leading to massive drop-off rates during integration. The business needed a standalone B2B ecosystem that would allow traditional merchants to accept crypto and manage settlements with the same predictability and ease as traditional fiat gateways like Stripe.
> The Execution
Running in parallel with the core Embily product, I built the B2B merchant platform from the ground up. I stripped away the technical blockchain jargon, creating a streamlined dashboard focused purely on cash flow, instant settlements, and frictionless API integration. The entire UI was reverse-engineered to serve business owners, not crypto nerds.
> The Impact
Delivered a scalable B2B infrastructure that drastically reduced merchant onboarding and API integration time. This clean, data-driven environment allowed businesses to manage high-volume crypto transactions without specialized blockchain knowledge, directly driving merchant acquisition and platform revenue.
